From Liquor.com:
Contributed by Lisa
Ferber
Tara Dolan Wright has been making drinks for ‘21’ Club’s
sophisticated clientele since 2005. The bar and restaurant has been around for
86 years all while customers’ tastes keep changing, both in terms of what
they’re drinking and what they look for in their favorite watering hole. Wright
says today’s imbibing crowd comes in with more knowledge and expectations and
seeks more olive juice in its drinks. Who knows if it was a residual effect of
the trendy Mediterranean diet from a few years back, but “the amount of dirt in
the Dirty Martinis is striking,” says Wright.
She also notes the
idea of happy hour is gone. “We can blame and thank the internet, but 9 to 5
doesn’t really exist anymore, and happy hour doesn’t either. It used to be at 5
o’clock bars were filled and offices closed down because you weren’t doing business
around the world 24 hours a day.”
Wright expounds on
four ways things have changed at the classic establishment.
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