Anheuser-Busch paid $40 million to push piss

For beer drinkers around the world there are two types of beer. The common variety Americans drink and beer that actually has some taste to it. No one hates watery beer more than the German people (except a few Americans such as I).
According to The Wichita Eagle, Jun. 09, 2006:

“MUNICH, Germany - In the cavernous back room of Munich's famous Augustiner beer hall, Heiko Hofrichter sits at one of the long wooden tables, takes a sip of his thick brew, and explains why German soccer fans just can't swallow the fact that America's Budweiser is the official beer at the World Cup, which opens today.
"For Germans, Bud tastes like watered-down beer. It's not beer," complained Hofrichter, 24, a graduate student from the city of Nuremberg.
"It's Spuelwasser!" cried Robert Paustian, 32, from another table in the boisterous beer hall, using the German word for dishwater.
Other Germans haven't reacted so politely.
Since Anheuser-Busch's Budweiser paid $40 million for the "pouring rights" at the 12 World Cup stadiums across the country, anti-Bud Web sites have flourished on the Internet, calling for solidarity in boycotting the American brew.
Chat rooms for German soccer fans have been flooded with complaints about the prospect of having to replace a local pilsner with a Budweiser draft.
"If it's a German World Cup, the beer sponsors should be German," said Harald Paustian, 30, who was drinking a beer with his brother on a recent evening.”
To put it another way, the beer being pushed on the Europeans, thanks to the bullying of Anheuser-Busch and their $40 million, Germans will have to settle for piss-water rather than actual beer.